Tuesday, February 5, 2013

STAGING AND SELLING IN THE WINTER

Staging a house can become challenging in the winter when the landscape around the country does not look that great.....dead grass, spindly trees with no leaves, two-tone colors with snow and dirt.  In fact, I believe winter time is the toughest time of the year to sell when dealing with curb appeal.

Depending on what part of the country you live in, you may have lots of green and warmth this time of the year --- or you may be dealing with the barren landscape.  When there is snow on the ground, it does look pretty (for a while), but as the snow melts, you are often left with patches of dirt, icy or muddy streets and little color in the yard with deciduous trees that have no leaves.

So how do you add that curb appeal necessary for selling when Mother Nature seems to have another plan?

Here are some tips:

*  Invest in some annuals or perennials that like cold weather....put them in colorful pots or line the walkway with them.  Some of the best annuals for color are pansies, primroses, kale (cabbage) and emerald greens (arborvitaes).  Think not just about adding green bushes, but add color with the annuals that will survive in your climate.  If you are not sure, consult with your local landscape supplier.

*  Add colorful outdoor cushions to your outdoor chairs for drama and appeal.  You can add a fireplace to your deck or patio---conveying a cozy fire outside.

Lastly, when the outside is lacking in color, make sure you have plenty of color elements INSIDE your house to balance out the bleak.  Use accessories and layers of color to help create that buyer appeal and transition from the outside to inside.  If a house is bleak on the outside and the inside has white walls, tan furniture and beige carpet ---its blah and boring.
Use artwork, fabrics, throws, pillows and accent decor that can help create an inviting look for buyers.


Thats my two cents!

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